Real experience in your industry
We are not generalists. We work in industries where product complexity, regulation and internationalization demand deep business knowledge.
Specialized sectors
Years of vertical experience
Projects delivered
Working languages
Our industries
Where we add the most value
Featured Sectors
Five industries where we make the difference
Each sector has its own team, methodology, and partner network. Discover our core specialisations.
Industrial & B2B
Long sales processes, multiple decision-makers, and complex technical catalogues. We understand the challenges of industrial marketing from the inside.
SHK / HVAC
Fifteen years working with SHK manufacturers and distributors. We know ETIM, BMEcat, and sector processes.
Tourism & Hotels
Competing against Booking and Expedia requires advanced multilingual SEO, Schema, and direct bookings.
Retail & E-Commerce
Category architecture, optimised product sheets, Google Shopping, and feeds. From Shopify to Magento Enterprise.
Tech & SaaS
Product-led growth, content marketing, and technical SEO for SPAs and JavaScript frameworks. From early-stage to scale-up.
Sector Insights
What we learn in each vertical
Beyond the generic SEO checklist. These are the insights you only gain after years of working in a sector.
We weren't looking for another marketing agency. We were looking for a team that understood our industry, our products and our customers. That's exactly what we found at ZDS.
Director de Marketing
Distribuidor SHK internacional
Our Vertical Team
“Each sector has its own lead. These are people who have worked for years with the same type of client, products, and challenges. We don't rotate accounts; we specialise.”
Manuel Riveiro
CEO & Sector Strategist
Generalist vs Specialist
Why sector specialisation matters
Three challenges we see across all sectors
Each vertical has its peculiarities, but three challenges appear repeatedly. These are the ones we solve best.
SECTOR STACK
The tools we use by sector
Each vertical demands a specific stack. We combine market tools with our own developments to cover every case.
How we approach a new sector
Sector Immersion
Workshop with your team: product, clients, competitors, regulation. We listen before proposing.
Tailored Audit
Sector-specific technical and content audit, with real benchmarks from your vertical.
Vertical Strategy
Plan adapted to the sector's sales cycle, language, and technical stack. No generic recipes.
Specialised Team
We assign a senior lead with prior experience in your sector. We don't train juniors at your expense.
Execution and Reporting
Implementation, real-time dashboards, and periodic reviews with sector-specific KPIs.
Want a free analysis of your sector?
Let's talk.
No-obligation sector audit. We tell you where you are and where you could be.
Request analysisFAQ
Frequently asked questions
Let's talk about your sector.
Free sector analysis. No obligation.
Manuel Riveiro
CEO & Sector Strategist