BRANDING & VISUAL IDENTITY

Your brand is the first
thing they see. And the last
they forget.

Q: How much does a branding project cost?

Every project is unique. We adapt to each client’s needs and current stage — many have grown with us for years. If your project excites us, we always find a way to collaborate. Contact us for a tailored proposal.

Q: How long does it take to create a brand?

Typically 6-10 weeks. This includes the research phase (1-2 weeks), strategy (1 week), concept and exploration (2 weeks), system design (2-3 weeks), and brand book delivery (1 week).

Q: Do I need a rebranding or just a refresh?

A refresh maintains essential elements and modernises the look. A rebranding redefines the brand from scratch. We help you decide during the initial consultation by analysing your current positioning and objectives.

Q: Can I use the branding on my website, social media, and print materials?

Yes. The brand book includes guidelines for all platforms: web, social media, email, stationery, presentations, signage, and more. Deliverables are in all formats: vector (SVG, AI, EPS), raster (PNG, JPG), and web-optimised.

Q: Do you do branding for startups?

Yes. We offer tailored packages for startups that include the essentials: logo, palette, typography, basic brand book, and digital applications. Designed to scale as your company grows.

Q: Do you integrate branding with web design?

Absolutely. In fact, it’s ideal. When we handle both branding and web design, consistency is seamless. The visual system is applied directly to the web design without any loss of fidelity.

Brand identity creation and redefinition for international companies. Brandbooks, graphic systems, naming and brand communication.

Let’s talk about your brand

Brands we've created or redefined

Branding services

Identity that transcends
borders and languages

Complete visual identity

Logo, colors, typography, iconography, graphic system and brandbook for brand consistency across all media.

Naming & brand voice

Brand name, claim, tagline, communication tone and writing guidelines for new or repositioning brands.

Applications & touchpoints

Corporate stationery, presentations, templates, social media kits, signage, packaging, event design.

What's included

Everything you need for a solid brand

Our branding process

From strategy to visual identity

Immersion and Briefing

A workshop with your team to understand your business, values, vision, target audience, and brand aspirations. We analyse competitors and visual references.

Brand Strategy

We define your positioning, value proposition, brand personality, and visual territory. This is the strategic foundation for all design work.

Concept and Exploration

We present 2-3 visual concepts with mood boards, creative directions, and initial logo proposals. Your feedback guides the final direction.

System Design

Full identity development: final logo, colour palette, typography, iconography, patterns, and all graphic elements.

Brand Book and Delivery

Professional brand manual, source files in all formats, templates, and usage guidelines. Training for your team if needed.

Does your brand communicate what you want?
Let’s find out.

Free brand audit. We’ll tell you where your brand is today and where it could be.

Request a brand audit

Generic vs. strategic branding

Focus

Logo and colours only

Complete system + strategy

Research

Minimal or none

Market, competitors, users

Deliverable

Logo in PNG

30-60 page brand book + fonts

Languages

1 market only

Validated in 14 languages

Digital

Not considered

Web, Social, Email integrated

Durability

Change every 2 years

Scalable system for 10+ years

ZDS understood our brand better than we did ourselves. The brandbook isn't just a pretty document — it's the guide we use daily across 4 markets.

CEO

Cliente B2B internacional

FAQ

Branding FAQ

How much does a branding project cost?

How long does it take to create a brand?

Do I need a rebranding or just a refresh?

Can I use the branding on my website, social media, and print materials?

Do you do branding for startups?

Do you integrate branding with web design?

Does your brand need a new identity?

Brandbooks, naming, graphic systems and brand communication for international companies.

Manuel Riveiro

Director — Branding & Strategy

Your brand is the first thing they see. And the last they forget.

Identity that transcendsborders and languages