Every euro invested,
measured and optimized
Professional campaign management across Google Search, Shopping, Display, YouTube and Performance Max.
Trusted by leading brands
- Media Markt
- Siemens
- Lidl
- Henkel
- Otto
- Douglas
- ZGONC
Years of experience
Projects managed
Working languages
Returning clients
Campaign types
The right channel
for each goal
AD TYPES
5 formats, one integrated strategy
We don't marry a single format. We combine Google Ads campaign types based on your funnel, sector and real goals.
Search Ads
Shopping Ads
Performance Max
Display & Discovery
YouTube Ads
Our approach
Google Ads without wasting budget
Clean account structure
Each sector has its own logic. We structure campaigns, groups and keywords according to your real market.
Multilingual campaigns
We manage campaigns in 14 languages with native keywords — not automatic translations.
Transparent reporting
Real-time dashboard with metrics that matter: CPA, ROAS, lead quality. Monthly reports with actionable insights.
WHAT'S INCLUDED
Concrete services, not buzzwords
Every account is different, but these are the pillars we always apply.
We work with the industry's pro tools — Ahrefs, Semrush, SE Ranking — but real value comes from filtering and grouping by funnel.
We write native copy in each language. Every RSA has 15 headlines + 4 descriptions with different angles.
A high Quality Score cuts CPC by up to 50%. We work the three factors Google rewards.
Client-side tracking is dead. We implement server-side tracking via GTM Server Container.
We build proprietary audiences from CRM and site events.
Real-time Looker Studio dashboard with the metrics that matter.
ZDS helped us transform our digital strategy. Results exceeded our expectations in google ads.
Digital Marketing Manager
Cliente internacional
CASE STUDY
+65% ROAS for European home e-commerce
We restructured the Google Ads account of a furniture and home decor retailer present in 6 European markets. After 90 days ROAS went from 3.2x to 5.3x — same budget.
Sector: Retail & E-Commerce
ROAS
From 3.2x to 5.3x in 90 days
Average CPA
Cost per acquisition in Search
Shopping conversions
After feed clean-up + Custom Labels
Active markets
ES, FR, DE, IT, PT, NL
“In 3 months we went from burning budget on Performance Max to having a clean structure where we know exactly which campaign generates each euro.”
Head of E-Commerce
Our process
How we work on google ads
Analysis and audit
We evaluate your current situation, competition and improvement opportunities.
Personalized strategy
We define clear KPIs, timeline and action plan adapted to your objectives.
Implementation and optimization
We execute with continuous measurement, iterating based on real data.
Reporting and scaling
Transparent dashboards and expansion to new channels or markets.
Free audit of your account
in 48h.
We send you a PDF with the 10 biggest savings and growth opportunities in your Google Ads account.
Request free auditCOMPARISON
Generic agency vs. ZDS
THE PPC TEAM
“Google Ads is not magic: it's discipline, data and experience. We've spent 20 years burning budgets to learn how never to do it again.”
Manuel Riveiro
Founder & Head of Paid Media
PLATFORMS AND TOOLS
The stack we use daily
The official platforms we connect so every euro is measurable and optimizable.
INDUSTRIES
Experience in sectors where CPC hurts
We work with verticals where competition is high and margins are tight.
RESOURCES
Learn more about PPC
FAQ
Frequently asked questions about Google Ads
Gastando demasiado en Google Ads?
Auditoria gratuita de tu cuenta. Te decimos donde se pierde presupuesto y como optimizar.
Aleix Pons
Google Ads Specialist