Conversion Rate Optimization: increasing the percentage of visitors who convert without increasing traffic.

CONVERSION RATE OPTIMIZATION

More conversions
without more traffic

Q: How much can I improve my conversion rate?

Improvements of 20 to 50% are common. An e-commerce store going from 1.5% to 2.5% can mean thousands of extra euros per month.

Q: What tools do you use?

Hotjar (heatmaps, recordings), VWO for A/B testing, GA4 for funnel analysis, and proprietary tools.

Q: How long does a project take?

At least 3 months for meaningful test cycles. We recommend ongoing optimization.

Q: Are CRO and SEO compatible?

Absolutely. SEO brings traffic, CRO converts it. Many CRO changes also improve SEO, like speed and UX.

Data-driven conversión optimization. A/B testing, UX analysis, funnel optimization — we get more from the traffic you already have.

Request free audit

Companies that trust us

+35%

Average conversion improvement

200+

A/B tests conducted

50+

Funnels optimized

10x

Average CRO ROI

Traffic isn't the problem

Data-driven optimization

A/B Testing

Statistically significant tests for landing pages, forms, CTAs, and checkout flows. Real data, not guesswork.

Funnel analysis

We pinpoint exactly where users drop off in your conversion funnel and design targeted solutions.

UX Research

Heatmaps, session recordings, on-site surveys. We understand how your users really behave.

With ZDS, we increased our conversion rate by 42% in 4 months. The ROI on CRO is impressive: more sales without spending an extra euro on traffic.

Digital Marketing Manager

Cliente internacional

Our process

How we work

Conversion audit

We analyze your website, funnels, and behavioral data to identify quick wins and opportunities.

Hypotheses and prioritization

We formulate data-based hypotheses and prioritize them by potential impact versus effort.

Testing and experimentation

We run A/B tests with statistical significance. Just data, no opinions.

Implementation and scaling

Winning tests get implemented permanently. We iterate with new hypotheses.

Ready to get started?
Let's talk.

Free initial consultation. No commitment.

Request a consultation

Glossary

Frequently asked questions

What is CRO?

How much can I improve my conversion rate?

What tools do you use?

How long does a project take?

Are CRO and SEO compatible?

Let's talk about CRO.

We reply within 24 hours.

Manuel Riveiro

CEO & Digital Strategist

More conversions without more traffic