Hotel SEO and AI visibility for hotel chains and booking sites

Q: Can you measure whether ChatGPT recommends a hotel?

Yes, with a fixed set of questions. Our tracker asks the same questions at a fixed interval in each chosen market and language and counts which hotels and brands appear in the answers. It measures how the model answers those questions at that point in time. What an individual user sees in their own chat may differ, for example because of their history, location or settings.

Q: How is hotel SEO for a chain different from SEO for a single hotel?

A chain has many hotel pages, several languages and sometimes several domains or markets, so changes run through templates and shared structured data. An independent hotel works mainly on its website and its local listing. A chain also needs coordination between countries and teams.

Q: Do you work with the hotel's own team or agency?

Yes. We deliver assessments, specifications and reports that your in-house team, agency or website provider can implement, and we coordinate with them.

Q: How do you show results?

In the monthly report, which compares organic search and, depending on the project, campaigns and AI visibility with the previous measurement. We don't promise a timeline, because it depends on the starting point, the changes implemented and the competition in each market.

Q: Do you also work for booking sites?

Yes. On a portal the work is about scale, because the hotel pages come from a database. Each page needs its own text, pages without it are better kept out of the index, and category and brand pages share the weight between them. Measurement has to show which templates bring visits and which don't.

We work for hotel chains and booking sites that sell in several countries and languages. We look after their rankings on Google and measure how often ChatGPT and other AI assistants mention them, market by market.

Talk to us about your project

For chains in several markets and for booking sites

This page is for marketing teams at hotel chains with properties or guests in several countries, for aparthotels selling to international travellers, and for portals with thousands of hotel pages.

When someone searches for a hotel, your own website competes with Booking, Expedia and Google's hotel search for the same click. Now there's a second question: when a traveller asks ChatGPT for a hotel, the answer names a few properties and leaves others out. A chain needs to know which group it's in, in each market and each language, before deciding where to invest.

How a hotel can hold its own against the big platforms on Google is covered in detail in SEO for hotels: how to compete with Booking and Expedia.

Hotel SEO agency for hotel chains

AI visibility by market and language

Every day, our tracker Truffle puts the questions travellers ask to ChatGPT, Claude, Gemini and Perplexity through their APIs, in the markets and languages you choose. Separately, we read the AI answers Google shows. We count which hotels and brands appear in the answers and which links and sources they cite. That shows where your chain appears and where others stand in its place.

SEO for chains and portals

SEO assessments, structured data specifications, content migrations with their redirects, category and brand pages, hotel pages generated from a database, and checks of GA4 measurement and the consent banner.

Campaigns, Google Hotels and compliance

We manage Google Ads campaigns, review presence in Google Hotels and analyse the booking funnel step by step. We also check a website's environmental claims against EU Directive 2024/825, which governs how such claims can be made to consumers.

Reports for management

Every month you get a report on organic search and, depending on the project, on campaigns and AI visibility, in the language and format you need.

Projects in the sector

For a German city hotel chain we produced an SEO assessment and a structured data specification. We measure its AI visibility in seven markets (Germany, France, Italy, the UK, the US, Spain and the Netherlands), with questions written for each market. We also ran a brand protection test in France and deliver a monthly report.

We measure its AI visibility with our tracker and migrated its travel guide to another system, redirects included. We audited the whole website for environmental claims under EU Directive 2024/825. A monthly report completes the work.

We produce the monthly report and audited GA4 measurement and consent. We analyse the booking funnel, manage the Google Ads campaigns and track presence in Google Hotels.

We built more than 7,000 hotel pages from a database, together with category and brand pages, and set up the tracking.

Results view of the AI visibility tracker with sample data. The question about the best family hotel in Palma in Spanish, German and English: Hotel A appears in 75%, 100% and 25% of the answers from ChatGPT, Gemini, Claude and Perplexity. The English question is expanded, showing each model's position and link.

What AI visibility looks like

The image shows our tracker's real interface with sample data, not client data. The sample question is "best family hotel in Palma". For each model you can see whether the answer names the hotel, in what position, and whether it links to its website. Sample data: the same question gives different results in three languages.

How we work

Measure

We start with an SEO assessment and a first measurement of AI visibility in the markets and languages you choose.

Prioritise

Together with your team, we rank the changes by what they can achieve and what they cost.

Implement

We work with your in-house team, your agency or your website provider, and deliver specifications they can implement directly.

Report and re-measure

Every month we repeat the measurement and summarise it in a report, so you can see what has changed and what hasn't.

Frequently asked questions

Can you measure whether ChatGPT recommends a hotel?

How is hotel SEO for a chain different from SEO for a single hotel?

Do you work with the hotel's own team or agency?

How do you show results?

Do you also work for booking sites?

Shall we talk about your chain or your booking site?

Tell us which markets you sell in and what you want to measure.

Manuel Riveiro

CEO & Digital Strategist