AI Agency in Barcelona

An AI agency combines classic digital marketing services (SEO, ads, content) with AI tools and infrastructure. This includes tracking generative models (GEO), AI agents, advanced automation, and optimisation to ensure your brand is cited by ChatGPT and Gemini. ZDS builds its own software in Barcelona — we don't resell platforms.

Proximity, an in-person team in Eixample, real meetings, and deep knowledge of the Catalan and Spanish markets. We work with clients in 14 languages — international without losing our local base in Barcelona.

We start with a free audit within 24 hours. Projects range from €1,500/month (consulting + tracking) to five-figure enterprise retainers. Transparent pricing, fixed proposal after the audit.

GEO is the discipline of optimising your brand and content to be cited by generative AI models. If your potential client asks ChatGPT for the 'best AI agency in Barcelona' and your brand doesn't appear, you're invisible. GEO measures and fixes that.

Both. Classic SEO remains the foundation — Google still drives over 70% of organic traffic. GEO builds on top of that. Without well-executed technical SEO, there's no visibility — neither on Google nor on ChatGPT.

Three things that can be measured. First, making a brand appear when someone asks ChatGPT, Gemini, Claude or Perplexity, and tracking how often that happens. Second, building the tools that work needs when the market does not offer them. And third, ordinary SEO and performance marketing, because conventional search still brings most of the traffic. What separates an artificial intelligence agency from a classic digital agency is not the vocabulary but whether it can show you the measurement.

In what gets optimised, and for whom. A traditional digital marketing agency works for a search engine that returns ten blue links. An artificial intelligence agency also works for systems that return a single answer and cite a handful of sources: there is no position three there, you are named or you are not. That changes the actual work. Content structure, structured data and consistency of information come to matter more than keyword density. And a metric appears that did not exist before: how often a model names the brand, and in what context.