SEO and digital marketing for manufacturers and industrial companies
We help buyers and engineers find your products when they search by part number, standard or application, in Google and in AI answers.
For manufacturers of machinery, equipment and components
This page is for companies that build machinery, plant and components, and for industrial suppliers. Their customers are purchasing managers, engineers and maintenance technicians.
Their problems look alike. The catalogue has thousands of part numbers and PDF datasheets, and Google doesn't see them as pages it can show. People searching type what they need: a size, a standard, a specific use. The company sells in several countries, and each market searches in its own language. And the buying decision is long, involves several people and may end with a distributor, so the website has to serve both the person comparing technical data and the person looking for where to buy.
If you make heating, plumbing or hot water products, our HVAC and plumbing page is the better fit. If your catalogue is electrical, or you sell through electrical wholesalers, see electrical and wholesale.
What we do as a manufacturing marketing agency
Industrial SEO for technical catalogues
We check which product pages Google can index and which it can't, and why: variants that create duplicate pages, uncontrolled filters, technical data that only exists in a PDF. We decide which part numbers need a page of their own and how the datasheet data gets onto the page, with specifications your tech team can apply at scale.
Content by application and standard
We write and structure pages that match how your customers search: by application, by industry of use, by size or by standard. If your products are classified with ETIM, our electrical and wholesale page explains how we work with that classification.
Several countries and languages
We build a version for each market in Spanish, English and German, with hreflang and with the terms people actually use in each country, which aren't always a literal translation of the term in another language.
AI visibility by market
Our tracker asks ChatGPT and other AI assistants, through their programming interfaces, the questions your customers ask. For each answer we see whether your brand appears, in which position, whether your site is linked and which of the competitors we've agreed with you show up. The measurement repeats weekly or more often, depending on the plan.
Our work with manufacturers in related sectors
What AI visibility looks like
The image shows our tracker's real interface with sample data, not a client's. The sample question is "Which industrial gearbox manufacturers do you recommend?". For each answer you can see whether it names the brand, in which position and whether it links to the brand's site. We measure what the model answers through its programming interface, not what each user sees in the app.
How we work
Measure
We start with an audit of the catalogue and how it's indexed, the site's tracking, and a first measurement of AI visibility in the chosen markets.
Prioritise
Together with your team, we rank the changes by product group, by what they can move and what they cost.
Implement
We work with your engineering team, your sales team and your web provider, and hand over specifications they can apply directly.
Report
A report shows what has changed in organic search and, depending on the project, in AI visibility.
Further reading
Frequently asked questions
Shall we talk about your catalogue and markets?
Tell us what you make, which countries you sell in and whether you sell direct or through distributors. Our office is in Barcelona.
Manuel Riveiro
CEO & Digital Strategist