ChatGPT SEO services: get your brand known and recommended by ChatGPT

Q: Can you measure whether ChatGPT recommends my brand?

Yes, with a fixed set of questions repeated over time. We measure whether ChatGPT names your brand, in which position and with which link, and who appears instead. It measures how the model answers those questions, not what every user sees.

Q: How is this different from SEO for Google?

On Google you compete for a place in a list of results. On ChatGPT you compete to be inside a written answer that names some brands and leaves others out. Much of the work overlaps, such as a crawlable site and clear content, but here what the model learned and the sources it finds when it searches also count.

Q: Do you measure what each user sees in the app?

No. We ask ChatGPT through its programming interface and without web search, so we see what it recommends from what it already knows. In the app, ChatGPT can search the web for buying or local questions and answer differently, and each person's memory or location can also change the result.

Q: Does it work across languages and markets?

Yes. Each question is asked from a specific customer profile and in the language of the market you sell to, so a brand can see separately how ChatGPT names it in Spain, Germany or the UK.

Q: When do changes show, and why do answers vary?

ChatGPT doesn't always give the same answer to the same question, so a single value is only a sample and the reliable signal is the trend over several weeks. How long things take to move depends on where you start and which changes are made, and we don't promise a timeframe.

We measure whether ChatGPT names your brand when someone asks about what you sell, where it ranks in the answer and whether it links to you, market by market and in each market's language. That data tells us what to change on your site and beyond it. It's part of our GEO service.

Talk to us about your brand

What changes when the question goes to ChatGPT

On Google, a search returns a list of pages and the user picks one. On ChatGPT, the same question gets a written answer, and any brands in it are the ones the model chose to name. If you're not in that answer, there's no second result to fall back on.

ChatGPT learns about a brand in two ways, and OpenAI documents them separately. The first is what the model was trained on: OpenAI's GPTBot crawls content that may be used to train its models. The second is search. According to OpenAI's help pages, ChatGPT may search the web automatically when a question would benefit from current information, and then answers with links to its sources. For a site to be eligible for those answers, OpenAI asks site owners to allow its OAI-SearchBot crawler.

So the work has two fronts: what the model already knows about your brand, and what it finds when it searches. If you'd rather do it yourself, our guide How to make ChatGPT recommend your brand walks through the steps.

Sources: OpenAI, Overview of OpenAI Crawlers and Searching the web with ChatGPT, accessed 10 November 2026.

What we do as a ChatGPT SEO agency

Measure whether ChatGPT names your brand

We ask ChatGPT real buying and search questions, each one from the point of view of a customer profile and in the language of the market you sell to. For every answer we record whether your brand appears, its position in the list, whether your site is linked, which of the competitors we've agreed with you show up, and the tone used about you.

A robots.txt excerpt that allows OAI-SearchBot; below, a bot passes through an open gate to a website.

Check that OpenAI can read your site

We review your robots.txt and your server or CDN settings to see whether OpenAI's crawlers get through. OpenAI says a site that blocks OAI-SearchBot won't be shown in ChatGPT's search answers, except as a navigational link.

Find your competitors' sources

We look at which websites AI answers name when they cover your industry and your competitors. That gives you a list of places where your brand should be present, with the status of each outreach.

Three questions on the left and a website on the right; two questions find their section, a new one is being written for the third.

Content that answers those questions

We check whether your site gives clear answers to the questions we measure, with concrete facts about your products, services and company, and we write or fix the pages that are missing.

What we measure and what we don't

What our tracker measures

We ask ChatGPT through its programming interface, not in the app.
The measurement runs without web search, so it shows what ChatGPT recommends from what it already knows.
We record mention, position, link, competitors and tone in each answer.
Answers vary from one request to the next. A single value is a sample; a trend over several weeks is more reliable.

What it doesn't measure

What each user sees in their own conversation. In the app, ChatGPT can also search the web for buying or local questions and answer differently.
The effect of each user's memory or location, which OpenAI says can also influence results.
A sales figure attributable to ChatGPT.

What the measurement looks like

The image shows our tracker's real interface with sample data, not a client's. The same buying question appears in two languages, and for each answer you can see whether it names the brand, in which position and whether it links to the brand's site.

How we work

First measurement

Together with your team we set the markets, languages and questions, and measure where you stand today in each.

Priorities

We rank the changes to your site, to external sources and to your content by what they can move and what they cost.

Implementation

We work with your in-house team, your agency or your web provider, and hand over specifications they can apply directly.

Measure again

The measurement repeats weekly or more often, depending on the plan, and the report shows what has changed and what hasn't.

Frequently asked questions

Can you measure whether ChatGPT recommends my brand?

How is this different from SEO for Google?

Do you measure what each user sees in the app?

Does it work across languages and markets?

When do changes show, and why do answers vary?

Shall we look at how ChatGPT sees you?

Tell us which markets you sell in and what your customers ask.

Manuel Riveiro

CEO & Digital Strategist