Insights
Ideas, trends and
real cases
Content based on real data about AI Visibility, SEO, marketing automation and the tools we build.
GEO is not a silver bullet: what the new AI-visibility narrative leaves out
There's a narrative that frames GEO as if someone had finally cracked AI visibility. If you actually build with these systems, the picture is different — and th...
What is GEO (Generative Engine Optimization) and why your brand needs it
What is GEO (Generative Engine Optimization) and why your brand needs it. Imagine a potential customer asking ChatGPT: "What's the best digital marketing agency...
How to make ChatGPT recommend your brand
The new reality: users ask AI before Google Something has quietly but profoundly changed in 2025 and 2026: millions of people no longer search on Google. Instea...
AI-Generated Content vs. Human Content
Google doesn't penalise AI content. But it does penalise bad content. One of the most frequent questions we receive at ZDS is: “Does Google penalise content gen...