Insights
Ideas, trends and
real cases
Content based on real data about AI Visibility, SEO, marketing automation and the tools we build.
Google Rankings in Flux: What the Volatility from August 1–6, 2026 Actually Shows
Between August 1 and 6, part of the industry saw a lot of movement at Google, but tracking tools don't agree. Here's what to check before you touch your site....
Schema.org: The Complete Guide to Structured Data for SEO
Structured data is the language Google and AIs speak. Schema.org isn't new – it's been around since 2011. By 2026, its importance has multiplied. It's no longer...
International SEO: Why Translating Keywords Doesn't Work
International SEO: Why Translating Keywords Doesn't Work. There's a mistake we see repeated in almost every international expansion project we audit: a company ...
Website migration: how to limit traffic loss, step by step
A website migration goes well when every old URL leads to its new equivalent, Google can crawl the new site without being blocked, and someone watches old and n...
Amazon SEO: how to do it and how it differs from Google SEO
Amazon SEO means preparing a product listing so it shows up in the store's search and persuades the people who land on it. What the term covers and where its ja...
e-Commerce SEO: The Complete Guide 2026
e-Commerce SEO: The Complete Guide 2026. e-Commerce SEO is likely the most complex discipline within web positioning. You not only need to master the fundamenta...
Hotel SEO: how to win direct bookings alongside Booking and Expedia
For searches like "hotels in London", the top organic results are portals and chains, and a good article won't change that on its own....
B2B SEO for Manufacturers: The Channel You're Not Exploiting
SEO is the B2B marketing channel with the highest ROI. Yet, almost no one does it well. In the B2C world, SEO is a mature and highly competitive discipline. But...
Zero-click searches: How to gain visibility when no one clicks
Almost 6 in 10 Google searches end without a single click. According to SparkToro's study with Datos panel data, published on 2 July 2024, 58.5% of Google searc...
E-E-A-T: how to show it on your site and what's known about its effect
E-E-A-T stands for experience, expertise, authoritativeness and trust, the criteria Google uses to describe reliable content. The full definition is in what is ...
The Most Common SEO Mistakes (and How to Avoid Them in 2026)
Search engine optimisation (SEO) can deliver a better return on investment (ROI) than other marketing activities, such as pay-per-click (PPC) advertising, email...
Structured Data and Rich Snippets: Updated Guide
Google's algorithm does not consider structured data for PageRank. At least, that's what the internet giant has officially maintained to the public for some tim...
The Importance of a Robust Backlink Strategy
External links are crucial for improving and strengthening our website's visibility and, consequently, its positioning in Google's search results. They can have...
7 Tricks to Improve Your Website's Indexing
7 Tricks to Improve Indexing There's no turning back: if you've made it this far, you understand the importance of website positioning for any digital strategy....
Google Core Updates in 2026
From Panda and Penguin to the AI Era If you've been in SEO for over a decade, you'll clearly remember (and perhaps with some pain) the names that defined an era...