DATING & MATCHING

Digital marketing
for Dating & Matching

Q: Do you work with all types of dating platforms?

Yes. From general dating to specific niches (professional dating, senior, LGBTQ+, cultural affinity). We adapt the strategy to each platform's positioning.

Q: How do you manage content sensitivity?

With native copywriters who understand the cultural norms of each market. What works in Spain doesn't necessarily work in Germany or the UK.

Q: Do you do ASO (App Store Optimisation)?

Yes. We optimise listings on the App Store and Google Play: title, description, keywords, screenshots, A/B testing of icons.

Q: What metrics do you use?

Registrations, CPA, activation (first match/message), 7/30-day retention, LTV. Not just traffic — business results.

Q: How many languages can you work in?

14+ European languages with native copywriters. Real localisation, not machine translation.

Dating platforms compete for attention in a saturated market. SEO, ASO, content and performance marketing that drives qualified registrations — in any language.

10+

Dating platforms

Languages

200%

Average registration growth

20+

Markets

They trust us

The dating market is hyper-competitive.

Specialised Marketing for Dating Platforms

SEO & ASO

Organic positioning in Google and App Store optimization. More downloads and registrations without paying per click.

Multilingual content

Landing pages, blogs and profiles in 14+ languages with native writers who understand dating cultural sensitivities.

Performance Ads

Registration-optimized campaigns on Google, Meta and social networks. Controlled CPA, progressive scaling.

ZDS understands the dating sector better than any generalist agency. Their multilingual approach opened markets we thought impossible.

Head of Growth

European dating platform

How we work

Your digital roadmap in 4 steps

Market Analysis

We research your niche, competitors, and opportunities in each target market.

Multi-channel Strategy

SEO, ASO, content, and paid media — all integrated and tailored to the dating sector.

Execution and Optimisation

Implementation with continuous measurement. CPA, registrations, activation — all measurable.

International Scaling

Expand into new markets and languages while maintaining quality and CPA.

Ready to scale?
Let's talk.

Free initial consultation. No obligation.

Request a consultation

Frequently asked questions

Do you work with all types of dating platforms?

How do you manage content sensitivity?

Do you do ASO (App Store Optimisation)?

What metrics do you use?

How many languages can you work in?

Let's talk about your platform.

We'll get back to you in less than 24 hours.

Manuel Riveiro

CEO & Digital Strategist

Digital marketing for Dating & Matching