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Content based on real data about AI Visibility, SEO, marketing automation and the tools we build.
GEO is not a silver bullet: what the new AI-visibility narrative leaves out
There's a narrative that frames GEO as if someone had finally cracked AI visibility. If you actually build with these systems, the picture is different — and th...
What is GEO (Generative Engine Optimization) and why your brand needs it
What is GEO (Generative Engine Optimization) and why your brand needs it. Imagine a potential customer asking ChatGPT: "What's the best digital marketing agency...
How to make ChatGPT recommend your brand
According to OpenAI, ChatGPT had 700 million weekly active users in September 2025. When one of them asks "what's the best SEO agency in Barcelona?" or "which t...
AI-Generated Content vs. Human Content
Google doesn't penalise AI content. But it does penalise bad content. One of the most frequent questions we receive at ZDS is: “Does Google penalise content gen...