Case Study · E-Commerce B2B+B2C
+65% sales with
complete SEO relaunch
Master Regale is an online shop for shelving systems for homes, offices, and warehouses in Germany, Slovakia and the Czech Republic. They needed a technical relaunch, improved Google visibility, and more conversions.
+65%
Sales in Germany in one year
+235%
Amazon, two months vs previous year
+370%
Sales in Germany in two years
3
Countries with a shop: DE, SK, CZ
The project
Challenge, strategy, and results
What we did
Step-by-step strategy
A new web design, a new category structure based on detailed keyword research, full relaunch support, technical optimization and clean redirects for every URL.
Every category page was optimized: metatitles, metadescriptions, internal linking, SEO copy of at least 1000 words. We added FAQ snippets built from real user questions. From that point on, SEO visibility and traffic for master-regale.de grew in Germany and we were able to overtake our biggest competitors.
We built a blog with systematic publishing. Metatitles and descriptions were optimized across the whole site. Product ratings and FAQ snippets were added, plus internal links from body copy and footers.
Backlinks from strong, trustworthy sites: B2B magazines, press, DIY bloggers and product testers. Every site was checked with Sistrix Visibility, Ahrefs DR, backlink profile and social activity. We worked with bloggers for genuine reviews.
Facebook and Instagram Ads campaigns to reach the B2B and B2C target groups. A dual strategy with separate calls to action for each segment.
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