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Glossary · PPC / Ads

What is Quality Score?

Quality Score is a rating from 1 to 10 that Google Ads assigns to each keyword based on ad relevance, landing page experience, and expected CTR.

Definition

Quality Score

Quality Score is a rating from 1 to 10 that Google Ads assigns to each keyword based on ad relevance, landing page experience, and expected CTR.

To correctly implement Quality Score in your digital strategy, you need to understand how it fits into the broader context of SEO and online marketing. Our team at ZDS has worked with hundreds of clients, applying Quality Score strategically.

If you want to delve deeper into this topic or apply it to your project, you can contact us for an initial free consultation.

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