Insights
Ideas, trends and
real cases
Content based on real data about AI Visibility, SEO, marketing automation and the tools we build.
Google Rankings in Flux: What the Volatility from August 1–6, 2026 Actually Shows
Between August 1 and 6, Google's results moved sharply, but tracking tools don't agree. Here's what to check before you touch your site....
Schema.org: The Complete Guide to Structured Data for SEO
Structured data is the language Google and AIs speak. Schema.org isn't new – it's been around since 2011. By 2026, its importance has multiplied. It's no longer...
International SEO: Why Translating Keywords Doesn't Work
International SEO: Why Translating Keywords Doesn't Work. There's a mistake we see repeated in almost every international expansion project we audit: a company ...
Website Migration Without Losing Traffic: 300+ Relaunches Guide
60% of website migrations lose organic traffic. We've completed 300+ without losses. Changing CMS, redesigning your website, moving domains, or migrating from H...
Amazon SEO vs Google SEO: The Differences You Need to Know
Amazon and Google are two completely different search worlds. Amazon is the second most used search engine globally, and the first for product searches. 63% of ...
e-Commerce SEO: The Complete Guide 2026
e-Commerce SEO: The Complete Guide 2026. e-Commerce SEO is likely the most complex discipline within web positioning. You not only need to master the fundamenta...
Hotel SEO: How to Compete with Booking and Expedia
70% of travellers start their search on Google. But 80% book on Booking.com. 80% of bookings go to OTAs like Booking.com and Expedia. Direct SEO can recover 15-...
B2B SEO for Manufacturers: The Channel You're Not Exploiting
SEO is the B2B marketing channel with the highest ROI. 10x ROI. B2B SEO generates a return 10 times higher than any other digital marketing channel for manufact...
Zero-click searches: How to gain visibility when no one clicks
Over 60% of Google searches generate no clicks. According to data from SparkToro and SimilarWeb data from 2025, over 60% of Google searches end without the user...
E-E-A-T in 2026: How to Demonstrate Real Expertise to Google
Google doesn't want perfect content. It wants content from someone who knows what they're talking about. E-E-A-T isn't an algorithm or a direct ranking factor. ...
The Most Common SEO Mistakes (and How to Avoid Them in 2026)
Search engine optimisation (SEO) can deliver a better return on investment (ROI) than other marketing activities, such as pay-per-click (PPC) advertising, email...
Web Design Errors That Harm Your SEO
Just like a writer or filmmaker, who aims to captivate both their audience and critics, a web designer also faces two challenges: users on one side, and search ...
How to write meta descriptions that generate clicks
When optimising a website for on-page SEO, the meta description is often overlooked. However, we should all pay much more attention to this aspect: while it’s t...
Structured Data and Rich Snippets: Updated Guide
Google's algorithm does not consider structured data for PageRank. At least, that's what the internet giant has officially maintained to the public for some tim...
The Importance of a Robust Backlink Strategy
External links are crucial for improving and strengthening our website's visibility and, consequently, its positioning in Google's search results. They can have...
7 Tricks to Improve Your Website's Indexing
7 Tricks to Improve Indexing There's no turning back: if you've made it this far, you understand the importance of website positioning for any digital strategy....
12 Free Keyword Research Tools
The 12 Best Free Keyword Research Tools 🔎 To be relevant, content must meet user demands and needs. If we want Google to reward it with greater visibility, we ...
Google Core Updates in 2026
From Panda and Penguin to the AI Era If you've been in SEO for over a decade, you'll clearly remember (and perhaps with some pain) the names that defined an era...