What is a Funnel?

A funnel or conversion funnel maps the journey a user takes from their first interaction with a brand to completing a desired action (purchase, registration). Typically: TOFU, MOFU, BOFU.

To correctly implement a Funnel into your digital strategy, you need to understand how it fits into the broader context of SEO and online marketing. Our team at ZDS has worked with hundreds of clients, strategically applying funnels.

If you want to delve deeper into this topic or apply it to your project, you can contact us for a free initial consultation.