Web hosting is a service in which a company provides a website with the server, connection and maintenance it needs so its pages can respond to browsers and crawlers. The types differ in how much is shared and in who manages the server.
Web hosting is the service that keeps a website on servers connected to the internet: the types of hosting and what they change for TTFB and crawling.
What web hosting means
A website needs a server that answers at any hour. The server entry explains what that machine and that program are. Hosting is the service that provides it: the provider supplies the hardware and the connection and, depending on the plan, some or all of the administration.
The domain is the name, DNS translates it into the server's address, and hosting is where the website lives. They are three separate services, and changing one does not mean changing the others.
Plan names are commercial terms: each provider decides what goes into its shared hosting, its VPS or its managed WordPress. Cloud is the exception, with a reference definition published in September 2011 by NIST, the US National Institute of Standards and Technology.
How it works
Hosting types differ on three questions: how many resources are shared, who manages the server and how capacity grows.
With shared hosting, many websites use the same server, with its processor, memory and disk. The provider manages it, and the customer only manages their website. More capacity means a different plan.
With a VPS (virtual private server), one physical server is split into several virtual machines, each with its own operating system and allocated resources. The hardware is shared, the system is not. Who manages it depends on the contract: on an unmanaged VPS, system updates and security are the customer's job. To grow, the machine is given more resources.
In the cloud, according to the NIST definition, the customer accesses over the network a shared pool of configurable resources that can be provisioned and released quickly with minimal management effort. One of its five characteristics sets it apart from a VPS above all: capacity grows or shrinks with demand, in some cases automatically. A plan called "cloud" does not have to meet all five. Who manages what depends on the service model: in infrastructure as a service (IaaS), NIST leaves the underlying cloud infrastructure to the provider and the operating system, storage and applications to the customer.
With managed WordPress, the provider also looks after parts of the application, such as updates, backups or caching; which parts depends on the plan. It can run on a shared server, a VPS or in the cloud, so how much is shared and how capacity grows also depend on the plan. WordPress.org recommends that the host support PHP 8.3 or later, MariaDB 10.11 or later or MySQL 8.0 or later, and HTTPS.
With dedicated hosting, a whole physical server works for a single customer. It shares no resources, and growing means a different or an additional machine. Who manages it depends on the contract, as with a VPS: the provider or the customer.
Shared resourcesMany websites use the same server, with its processor, memory and disk.
Who managesThe provider manages it, and the customer only manages their website.
More capacityA different plan.
VPS
Shared resourcesThe hardware is shared, the system is not: each virtual machine has its own operating system.
Who managesDepends on the contract. On an unmanaged VPS, system updates and security are the customer's job.
More capacityThe machine is given more resources.
Cloud
Shared resourcesA shared pool of configurable resources the customer accesses over the network.
Who managesDepends on the service model. In IaaS, the cloud infrastructure is the provider's; the operating system, storage and applications are the customer's.
More capacityGrows or shrinks with demand, in some cases automatically.
Managed WordPress
Shared resourcesDepends on the plan: it can run on a shared server, a VPS or in the cloud.
Who managesThe provider also looks after parts of the application, such as updates, backups or caching.
More capacityDepends on the plan.
Dedicated hosting
Shared resourcesNone: a whole physical server works for a single customer.
Who managesDepends on the contract: the provider or the customer.
More capacityA different or an additional machine.
The cloud row follows the NIST definition. A plan called “cloud” does not have to meet all five characteristics.
What belongs to the customer, who looks after it, how it grows: five types compared.
Why it matters
Hosting affects how quickly the server starts to respond. The web.dev guide to optimizing TTFB, last updated on 28 November 2025, puts hosting ahead of every other optimization. It says shared hosting is generally slower, which is probably fine for a small website serving mostly static files. With many users, personalization and database queries, the choice of hosting becomes critical. As a rough guide, web.dev rates a TTFB of 0.8 seconds or less as good.
Hosting also affects crawling. The server entry explains that Google lowers its crawl limit when a site slows down or responds with errors. Google's documentation adds what happens to the index: with 5xx errors or a 429, the crawlers temporarily slow down, and URLs that are already indexed are kept but eventually dropped if the error continues.
Moving hosts has its own effect. According to Google's guide to changing hosting without changing URLs, last updated on 10 December 2025, it is normal for Googlebot's crawl rate to drop right after the move and rise over the following days, sometimes above the previous level. The DNS entry covers the steps of the move.
That leaves the server's country. Google lists server location, derived from the IP address, as a possible signal of a site's intended audience, but not a definitive one, because many sites use CDNs or are hosted in countries with better infrastructure.
Best practices
Choose the hosting type by the real load: a site that builds every page from the database needs more than one serving static files.
Ask the provider how much memory the site is allocated and whether it keeps PHP, the HTTP server and the database up to date.
Check that the plan meets the WordPress.org requirements if the site runs on WordPress.
Measure the TTFB of server-generated pages before and after a plan change.
After a hosting move, check server errors and crawl stats in Search Console.
Common mistakes
Choosing by plan name, when "cloud" or "managed" mean different things at different providers.
Running a high-traffic, database-driven site on a shared plan meant for small sites.
Renting an unmanaged VPS with nobody to update the system.
Treating repeated 5xx errors as temporary.
Panicking over the drop in crawling right after a hosting move, which Google describes as normal.
Hosting a site in a country only to rank there.
Manuel Riveiro RodriguezCEO & Digital Strategist
A technical audit covers this and everything else in one pass.
It depends on what the server has to do. According to the web.dev guide to TTFB, shared hosting is generally slower but probably enough for a small website serving mostly static files. With many users, personalization and database queries, the type of hosting becomes critical for speed.
What is the difference between a VPS and cloud hosting?
A VPS is a virtual machine with allocated resources on one physical server. The cloud, under the 2011 NIST definition, is a shared pool of resources that are provisioned and released according to demand, sometimes automatically. Because providers use these names in different ways, it is worth asking how a specific plan grows.
Does hosting affect SEO?
Indirectly, in two ways Google documents. A slow server raises TTFB, which comes before the Core Web Vitals. And if the server responds with 5xx errors or 429, Google's crawlers slow down; indexed URLs are kept for a while but eventually dropped if the errors continue.
What happens to SEO when you change hosting?
If the URLs stay the same, the move mainly means pointing DNS to the new server. According to Google, it is normal for crawling to drop right afterwards and rise again over the following days, sometimes above the previous level. The old hosting should stay up until it no longer receives traffic.
Does the server have to be in my customers' country?
No. Google lists server location as a possible signal of a site's intended audience, but not a definitive one, because many sites use CDNs or are hosted abroad. Other signals Google lists include country-code domains, hreflang annotations and local details such as addresses, phone numbers and currency.